Los Angeles, United States · Apr 13, 2010

TEDxUSC 2010

TEDxUSC 2010 is a speaking event in Los Angeles with a lineup of 2 speakers, including Adam Sadowsky and Johanna Blakley.

2speakers
Who spoke Official site
Other editions
20122009
The lineup

Who spoke at TEDxUSC 2010?

From the stage

Sessions worth replaying

The sessions from this edition we found on video.

Session

How to engineer a viral music video

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

Adam Sadowsky
Session

Lessons from fashion's free culture

Johanna Blakley

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