TED@BCG 2020

How a strong creative industry helps economies thrive

When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies -- while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she's putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same.