What does Nimisha Jain speak about?

Nimisha speaks about Consumer Behavior, Customer Experience (CX), E-commerce & D2C. Consumer Behavior Expert | Bridging Digital Commerce and Shopping Psychology

Nimisha Jain

Consumer Behavior Expert | Bridging Digital Commerce and Shopping Psychology

🇺🇸United States1 talk1 with video

Consumer Behavior Customer Experience (CX)E-commerce & D2C

Nimisha Jain

About

Nimisha Jain explores the psychological dimensions of consumer behavior, particularly focusing on how digital platforms can recreate the emotional satisfaction of traditional shopping experiences. Her TED 2020 presentation examined the fundamental elements that make shopping enjoyable and how e-commerce businesses can integrate these psychological triggers into their online platforms.

At Duke University, Jain's work addresses the gap between the tactile, social aspects of in-person retail and the convenience-focused nature of digital commerce. Her research into shopping psychology offers practical insights for businesses seeking to create more engaging and emotionally resonant online experiences that go beyond simple transaction completion.

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Talks1

1 with video

Featured Talk

The joy of shopping -- and how to recapture it online

Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

TED@BCG 2020Oct 2020