Nimisha Jain
Consumer Behavior Expert | Bridging Digital Commerce and Shopping Psychology
About
Nimisha Jain explores the psychological dimensions of consumer behavior, particularly focusing on how digital platforms can recreate the emotional satisfaction of traditional shopping experiences. Her TED 2020 presentation examined the fundamental elements that make shopping enjoyable and how e-commerce businesses can integrate these psychological triggers into their online platforms.
At Duke University, Jain's work addresses the gap between the tactile, social aspects of in-person retail and the convenience-focused nature of digital commerce. Her research into shopping psychology offers practical insights for businesses seeking to create more engaging and emotionally resonant online experiences that go beyond simple transaction completion.
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The joy of shopping -- and how to recapture it online
Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.
| Event | Year | Location |
|---|---|---|
| TED@BCG 2020 | 2020 |
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