Anne Scherer
Stanford Professor | The Science of Behavioral Change
Most recently at TEDxZurich in 2020.
About
Anne Scherer is a professor of psychology at Stanford University, where she researches the psychology of decision-making and behavioral change. Her award-winning work has been published in leading academic journals and featured in The New York Times and Harvard Business Review.
Scherer's keynotes draw on cutting-edge research to reveal how small adjustments in decision architecture can lead to outsized impacts on human behavior. Audiences leave her talks with science-backed strategies to nudge themselves and others towards better choices.
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Why we're more honest with machines than people
For a genuine conversation, consider talking to a robot; the less humanized, the better. Consumer researcher Anne Scherer shares her findings on why some machines get us to open up better than actual people, revealing fascinating insights about human nature that could lead to more honest interactions in our day-to-day lives.
1 talk, all in 2020
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