Bernice Chao

Bernice Chao has redefined what creative leadership looks like in the advertising industry as Chief Creative Officer at TDW+Co. As one of the few Asian American female creative executives, she has crafted compelling narratives for global brands while simultaneously challenging industry norms and amplifying underrepresented voices throughout her career.

Beyond her corporate success, Chao founded the groundbreaking non-profit Asians in Advertising, which provides critical mentorship and scholarships to transform opportunities for emerging talent in the industry. Her impact extends into publishing as the award-winning author of "The Visibility," where she bridges creative excellence with meaningful representation.

Through her work, Chao demonstrates how organizations can embrace diversity to unlock innovative potential and drive authentic brand storytelling that resonates across diverse audiences.