Cynthia Ma Shwe Sin Win
Stanford Professor | Behavioral Science & Financial Decision-Making
About
Cynthia Ma Shwe Sin Win is a leading behavioral scientist and professor at Stanford University. Her research focuses on understanding how people make financial decisions and developing science-backed strategies to improve financial well-being.
Ma's TED talks on the psychology of money have reached millions, offering fresh insights on topics like debt avoidance, saving habits, and financial anxiety. Her keynotes give audiences practical frameworks for making better money choices in their personal and professional lives.
Talks1
Not good with names: Local name customs in a global village
When Ma Shwe Sin Win (Cynthia) received a LinkedIn request from her father, she ignored it – because she didn't realize it was from him. Forced into the Western first and last name format, her father's Burmese name transformed into something she didn't even recognize. In this playful talk, Ma Shwe Sin Win reflects on naming practices, and thinks about what happens locally when we enforce norms on a global scale.
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