Heidi Grant
Behavioral researcher | Expert on asking for and receiving help
About
Heidi Grant is a behavioral researcher at Common Cents Lab at Duke University who studies the psychology of human connection and support-seeking behavior. Her work focuses on understanding why people struggle to ask for help and how to overcome the psychological barriers that prevent effective assistance-seeking in both personal and professional contexts.
Grant's research has revealed critical insights about the disconnect between how we perceive asking for help versus how others actually experience being asked. Through her TED talk "How to ask for help -- and get a 'yes'" in 2019, she shared evidence-based strategies for making requests more effective and comfortable for both parties.
Her approach combines rigorous behavioral science with practical applications, helping individuals and organizations build stronger support networks and more collaborative environments.
Talks1
How to ask for help -- and get a "yes"
Asking for help is tough. But to get through life, you have to do it all the time. So how do you get comfortable asking? In this actionable talk, social psychologist Heidi Grant shares four simple rules for asking for help and getting it -- while making the process more rewarding for your helper, too.
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