When energy drinks meant sugar and hype, Huib van Bockel reimagined the category. As former Head of Marketing at Red Bull Europe, he transformed the brand from a beverage company to a media powerhouse.

Now, as founder of TENZING, he's pioneering 100% natural energy drinks that challenge industry conventions. Van Bockel's expertise bridges strategic brand building, entrepreneurship, and sustainable innovation, offering executives insights into creating purpose-driven companies that resonate with modern consumers.