Ian Ayres

Ian Ayres transforms raw data into compelling stories that reveal counterintuitive truths about human behavior. As a Yale Law School professor and Forbes columnist, he has built a reputation for bridging economics, law, and strategic thinking in ways that captivate both academic and mainstream audiences.

His research has earned national attention, featured on platforms ranging from Primetime Live to Oprah, demonstrating his unique ability to make complex economic concepts accessible and engaging. Ayres extends his influence beyond the classroom through his commentary on NPR's Marketplace and contributions to the New York Times Freakonomics blog.

His work consistently uncovers hidden patterns in economic behavior, helping leaders and organizations understand the unexpected forces that drive decision-making. As a bestselling author, he has proven his ability to translate sophisticated economic analysis into practical insights that resonate with diverse audiences, making him a valuable resource for anyone seeking to understand the hidden economics that shape our world.