Kevin Bethune
Design Strategist | Bridging Creativity, Technology, and Social Impact
About
Kevin Bethune is a renowned design strategist who bridges the worlds of creativity, technology, and social impact. As the founder of dreams • design + life, he helps organizations unlock innovative potential through human-centered design.
Bethune previously served as Chief Creative Officer at nike, where he pioneered new product design processes. He is a frequent speaker at top design conferences and has lectured at Carnegie Mellon University.
Bethune's unique approach empowers audiences to tackle complex challenges with empathy, optimism, and an entrepreneurial mindset.
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The 4 superpowers of design
Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.
Kevin Bethune at Design Observer Conference 2019
Kevin Bethune at Leading Design 2026
| Event | Year | Location |
|---|---|---|
| Design Observer Conference | 2019 | |
| TED | 2017 | 🇨🇦Vancouver, Canada |
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Both at TED 2017, Design Observer Conference 2019
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