Mark Ritson
Marketing Professor & Brand Consultant | Four-Time Business Columnist of the Year
About
A maverick in marketing academia, Mark Ritson challenges conventional wisdom with razor-sharp insights. With a PhD in Marketing and teaching credentials from London Business School and MIT, he brings rigorous academic research to real-world brand strategy.
For nearly two decades, Ritson has been dissecting marketing trends through his provocative columns, earning him the prestigious PPA Business Columnist of the Year award four times. His no-nonsense approach helps organizations and leaders understand the complex dynamics of brand positioning and strategic marketing in an increasingly competitive global marketplace.
Marketing Anchors: the case for capability in an era of transformation
Top 10 Marketing Moments of 2025
The Creative Dividend: Four Ads, Three Factors, and Two Bears
Mark Ritson at Marketing Society of Ireland 2025
Mark Ritson at Vision 2025 (Thinkbox) 2025
Nothing New, Nothing the Same: Marketing Essentials for 2025
Brand basics: Back to what actually works
Mark Ritson at Festival of Marketing 2025
Creativity is not Enough
Mark Ritson at Festival of Marketing 2024
Mark Ritson at Adweek Brandweek 2024
The Blueprint for not messing up your brand
Mark Ritson at Festival of Marketing 2023
Marketing for Small Businesses
Mark Ritson at ADMA Global Forum 2023
Ten Questions — Mini MBA Special
Mark Ritson at Festival of Marketing 2022
A Marketing Midlife Crisis
Mark Ritson at Victorian Tourism Conference 2021
Marketing During a Pandemic
Marketing Bothism
Mark Ritson at Festival of Marketing 2019
How to Manage a Brand
Planning Marketing Effectiveness in the Decade Ahead
Making Marketers Better in 2019
Mark Ritson at APG Strategy Conference 2018
Mark Ritson at Festival of Marketing 2018
Mark Ritson at Festival of Marketing 2017
Make Marketing Great Again: Seven Ways to Improve Marketing Performance
Eight marketing concepts: some heavenly, some hellish
Beyond Digital Marketing
| Event | Year | Location |
|---|---|---|
| Cannes Lions×3 | 2026, 2025, 2024 | 🇫🇷Cannes, France |
| Mumbrella360×4 | 2026, 2019, 2017, 2016 | |
| Vision 2025 (Thinkbox) | 2025 | |
| Festival of Marketing×7 | 2025, 2024, 2023, 2022, 2019, 2018, 2017 | London |
| ICON Conference | 2025 | |
| Marketing Festival (Brno) | 2025 | |
| Marketing Society of Ireland | 2025 | |
| Marketing Week Mini MBA / BFI IMAX (Marketing Academy) | 2025 | |
| Adweek Brandweek | 2024 | |
| Kantar IGNITE | 2024 | |
| The Marketing Meetup×3 | 2023, 2022, 2020 | 🇬🇧London, United Kingdom |
| ADMA Global Forum | 2023 | |
| Cannes Lions Live | 2021 | |
| Victorian Tourism Conference | 2021 | |
| Amplify Marketing Festival / Marketing Society (Ogilvy Lecture) | 2020 | |
| Marketing Festival Prague | 2019 | |
| CIM Levitt Group Annual Lecture | 2019 | |
| APG Strategy Conference | 2018 | London |
| Marketing Week Live | 2016 |
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