Martina Flor
Lettering Artist & Graphic Designer | Connecting Creativity and Craft
About
Martina Flor is an award-winning lettering artist and graphic designer whose work has been featured in global publications like The New York Times, The Washington Post, and Communication Arts. Trained in visual communication in Germany, Flor's unique hand-drawn typography and playful illustrations have earned her a reputation as a master of the craft.
Through her design studio and online tutorials, she helps brands, businesses, and creative professionals elevate their visual identities. Flor's inspiring keynotes reveal the power of merging traditional techniques with modern digital tools to craft compelling, memorable designs.
Featured1 with video
The secret language of letter design
Look at the letters around you: on street signs, stores, restaurant menus, the covers of books. Whether you realize it or not, the letters are speaking to you, telling you something beyond the literal text -- that whatever they represent is modern or finely crafted or fantastical or zany. Learn to decode this secret language with lettering designer Martina Flor as she explains how altering the shapes, colors and textures of letters changes how we perceive them. (In Spanish with English subtitles)
Martina Flor at Adobe MAX 2026
Martina Flor at Adobe MAX 2025
The Art & Business of Lettering Design
Martina Flor at Awwwards Conference 2018
| Event | Year | Location |
|---|---|---|
| Adobe MAX×2 | 2026, 2025 | 🇺🇸Miami, United States🇺🇸Los Angeles, United States |
| Beyond Tellerrand Düsseldorf 2025 | 2025 | 🇩🇪Düsseldorf, Germany |
| Awwwards Conference | 2018 | |
| TEDxRiodelaPlata 2016 | 2016 | 🇦🇷Buenos Aires, Argentina |
At a Glance
Get in Touch
Save for Later
Is this you?
Claim this profile to edit your bio, add talks, and get verified.
Know a talk we're missing?
Similar Speakers
Related by topic and shared stages
Explore related directories
Conferences, directories, and industries connected to Martina Flor