Max McMurdo

Max McMurdoestablished reestore ltd in 2003when he became uneasy at the consumption focused ways of the traditional design world. Having graduated from Bournemouth University with a 2:1 degree in product design and visualisation Max had soon followed his boyhood dream and was designing cars in Cologne, Germany. He noticed that German culture was way ahead of Britain in terms of re-use and recycling.

Max returned to the UK and set up reestore with the purpose of designing and manufacturing a range of high end desirable furniture items created from waste destined for landfill. Max was keen to show that “eco friendly products do not need to be made from mud and hemp, they can be contemporary, stylish and desirable as well as taking the environment into consideration”. By 2007 reestore had won several design awards and featured in many galleries and exhibitions however it was barely covering the overheads, Max decided topitch reestore on BBC's Dragons' Denwhere he secured investment from Deborah Meaden and Theo Paphitis.

With their investment and input reestore has grown from a hobby fuelled by passion to one of the UK’s most respected and renowned designers and manufacturers of upcycled products. reestore now have a client list that includes The Body Shop who have purchased over 200 bath tub chairs for their stores worldwide, completed several installations for Google’s head offices globally and recentlywon gold at the Chelsea Flower Showwith Kate Gould Gardens.