
Orlando Wood
Chief Innovation Officer | Advertising Effectiveness Expert
Has stood on these stages

About
Orlando Wood is the Chief Innovation Officer at System1 Group, a leading creative effectiveness company. He is the author of two acclaimed books, 'Lemon: How the Advertising Brain Turned Sour' and 'Look Out', which use brain science and art history to explain the decline in advertising effectiveness.
Wood's pioneering research on right-brain vs left-brain approaches to creativity has transformed how the industry thinks about advertising. His keynotes offer practical insights for brands to engage audiences more meaningfully and drive better business results.
2 talks, 2025 to 2026
This is only what we could find published. Orlando has almost certainly done more.
Orlando Wood at D&AD Festival 2026
Orlando Wood at MadFest London 2025
What events has Orlando spoken at?
2 events · 2025 to 2026
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