Orlando Wood

Orlando Wood is the Chief Innovation Officer at System1 Group, a leading creative effectiveness company. He is the author of two acclaimed books, 'Lemon: How the Advertising Brain Turned Sour' and 'Look Out', which use brain science and art history to explain the decline in advertising effectiveness.

Wood's pioneering research on right-brain vs left-brain approaches to creativity has transformed how the industry thinks about advertising. His keynotes offer practical insights for brands to engage audiences more meaningfully and drive better business results.