Orlando Wood
Chief Innovation Officer | Advertising Effectiveness Expert
About
Orlando Wood is the Chief Innovation Officer at System1 Group, a leading creative effectiveness company. He is the author of two acclaimed books, 'Lemon: How the Advertising Brain Turned Sour' and 'Look Out', which use brain science and art history to explain the decline in advertising effectiveness.
Wood's pioneering research on right-brain vs left-brain approaches to creativity has transformed how the industry thinks about advertising. His keynotes offer practical insights for brands to engage audiences more meaningfully and drive better business results.
Orlando Wood at D&AD Festival 2026
Orlando Wood at MadFest London 2025
| Event | Year | Location |
|---|---|---|
| D&AD Festival | 2026 | 🇬🇧London, United Kingdom |
| MadFest London | 2025 | London |
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