Paula Scher
First female Pentagram partner | Identity design for Bloomberg, Microsoft, MoMA
About
Paula Scher became the first female principal at Pentagram in 1991 and has since created identity and branding systems for Bloomberg, Microsoft, Coca-Cola, the Museum of Modern Art, the High Line, Jazz at Lincoln Center, and the Metropolitan Opera. She authored 'Make It Bigger' and 'MAPS', won the AIGA Medal in 2001, and was featured in Netflix's 'Abstract: The Art of Design'. Her talk "Great design is serious, not solemn" reveals how world-class brands balance gravity with accessibility.
Talks3
Life Lessons from the Field: 10 Things I Know About Designing That NEVER Change
Drawing from 45 years of design experience, shares ten foundational lessons about design and creativity that transcend technological change, emphasizing that core principles involve making things and people rather than tools.
More Talks
Paula Scher at Aspen Ideas Festival 2024
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