Pete Cohen

Pete Cohen, widely recognised as ‘The People’s Coach’ is a globally respected keynote speaker, transformational coach, and bestselling author. Known for his high-energy, deeply personal presentations, Pete specialises in helping individuals and organisations move from survival mode to intentional, empowered living. With over thirty years of experience, his biggest achievement is thecreation of theSurvival-to-Thriving Framework, developed alongside Dr Ray Sylvester. This groundbreaking model has helped countless global brands, includingArsenal Football Club,Pfizer,IBM, and sporting icons likeRonnie O’SullivanandEllen MacArthur, overcome stress, burnout and underperformance to achieve lasting success.

Pete’s early career was rooted in health and fitness, where he quickly established himself as an expert in helping people achieve peak physical and mental performance. A graduate of Cheltenham, Pete’s passion for human behaviour and psychology steered him towards life coaching and behavioural change. His early experiences provided the foundation for his future success, as he began to understand that true transformation was about far more than just motivation - it was about reshaping how people think and act every day. Pete soon became a household name as theresident life coach onGMTVfor over twelve years, and aregular contributor toBBC2’s Confidence LabandThis Morning, further solidifying his reputation as a thought leader in personal development.

Across his impressive career, Pete has authored twenty books, including bestselling titles such as‘Shut the Duck Up’,‘Sort Your Life Out’,and‘Life DIY’. His books have been translated into multiple languages and have helped thousands globally lead healthier, more intentional lives. He is theco-founder and presenter of theMi365 Podcast, a highly acclaimed platform dedicated to personal growth and wellness.