Petter Johansson
Cognitive Psychologist | Decision-Making Insights from the Lab
About
Petter Johansson is a cognitive psychologist who has made groundbreaking discoveries about the unconscious psychological processes that shape our decisions. As a research fellow at Lund University, he has conducted experiments that reveal how our brains make choices without our conscious awareness.
Johansson's TED talks have reached millions, offering science-backed strategies for making better decisions and overcoming cognitive biases. His keynotes provide audiences with practical frameworks for understanding the hidden drivers of human behavior.
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Do you really know why you do what you do?
Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.
| Event | Year | Location |
|---|---|---|
| TEDxUppsalaUniversity 2016 | 2016 | 🇸🇪Uppsala, Sweden |
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