Petter Johansson
Cognitive Psychologist | Decision-Making Insights from the Lab
About
Petter Johansson is a cognitive psychologist who has made groundbreaking discoveries about the unconscious psychological processes that shape our decisions. As a research fellow at Lund University, he has conducted experiments that reveal how our brains make choices without our conscious awareness.
Johansson's TED talks have reached millions, offering science-backed strategies for making better decisions and overcoming cognitive biases. His keynotes provide audiences with practical frameworks for understanding the hidden drivers of human behavior.
Talks1
Do you really know why you do what you do?
Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ourselves that we're getting what we want, even when we're not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.
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