Robert Cialdini, PhD
Author of "Influence" | The world's foremost expert on persuasion
About
Robert Cialdini wrote 'Influence: The Psychology of Persuasion,' the most cited work in the science of persuasion with over 5 million copies sold. His research on the six principles of influence has shaped marketing, sales, and negotiation training worldwide. Professor Emeritus at Arizona State University, Robert's keynotes give audiences evidence-based frameworks for ethical persuasion that work in business and life.
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