Sakinah Hofler
Cognitive Scientist | The Psychology of Sustainable Behavior
About
Sakinah Hofler is a cognitive scientist exploring how psychology can drive more sustainable behaviors. As a research fellow at the University of Michigan's Sustainability Initiative, she studies the cognitive biases and social factors that influence environmental decision-making.
Hofler's TED talks have reached millions, sharing science-backed strategies to nudge people towards greener habits without relying on willpower alone. Her keynotes give business leaders and policymakers a deeper understanding of the human psychology behind sustainability challenges.
Talks1
How creative writing can help you through life's hardest moments
Have you ever seen or experienced something and wished you spoke up? Writer Sakinah Hofler makes the case for writing as a tool to help you process difficult memories and reclaim the power they may hold. Pick up a pen or pull up a keyboard and follow along as she walks you through how to unburden your mind and inspire reflection.
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