Sakinah Hofler

Cognitive Scientist | The Psychology of Sustainable Behavior

🇺🇸United StatesSpeaking since 20201 talk · 1 event1 with video

Most recently at TEDxUCincinnati in 2020.

About

Sakinah Hofler is a cognitive scientist exploring how psychology can drive more sustainable behaviors. As a research fellow at the University of Michigan's Sustainability Initiative, she studies the cognitive biases and social factors that influence environmental decision-making.

Hofler's TED talks have reached millions, sharing science-backed strategies to nudge people towards greener habits without relying on willpower alone. Her keynotes give business leaders and policymakers a deeper understanding of the human psychology behind sustainability challenges.

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1 talk, all in 2020

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1 event · 2020

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