Sakinah Hofler

Sakinah Hofler is a cognitive scientist exploring how psychology can drive more sustainable behaviors. As a research fellow at the University of Michigan's Sustainability Initiative, she studies the cognitive biases and social factors that influence environmental decision-making.

Hofler's TED talks have reached millions, sharing science-backed strategies to nudge people towards greener habits without relying on willpower alone. Her keynotes give business leaders and policymakers a deeper understanding of the human psychology behind sustainability challenges.