Shoshana Zuboff

Shoshana Zuboff is a pioneering scholar who has spent decades examining the intersection of technology, business, and society. As the Charles Edward Wilson Professor Emerita at Harvard Business School, she is a leading expert on 'surveillance capitalism' - the monetization of personal data by tech giants.

Zuboff's acclaimed book The Age of Surveillance Capitalism explored how digital platforms are reshaping individual privacy and the foundations of democracy. Named the world's most influential technology thinker by El País, she is a 2019 Axel Springer Award winner recognized for her groundbreaking research and impactful ideas.