Zeynep Tufekci
Techno-Sociologist | The Social Impact of Algorithms & Connectivity
About
Zeynep Tufekci is a professor at the University of North Carolina and a contributing opinion writer for The New York Times. Her pioneering research explores how emerging technologies shape society, from the spread of misinformation on social media to the societal implications of artificial intelligence.
Tufekci's TED talks have reached millions, challenging audiences to consider the human consequences of our digital world. Her keynotes provide a nuanced, data-driven perspective on the complex interplay between technology and social change.
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We're building a dystopia just to make people click on ads
We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response.
| Event | Year | Location |
|---|---|---|
| TED×3 | 2017, 2016, 2014 | 🇨🇦Vancouver, Canada |
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