Adam Bergman

Adam Bergman is Group Vice President of Advertising and Data Sales at VIZIO, the smart-TV maker and connected-television platform, where he leads the United States brand and agency ad-sales team and the data-licensing division. He founded VIZIO's Platform+ business and has driven the go-to-market strategy for the company's cross-platform advertising suite, growing the partnerships organization substantially since 2019.

Before VIZIO he held senior roles at Samba TV, YuMe, and The Daily Beast, building a background in streaming, OTT, and digital media monetization. He serves on the IAB Video Board and works on the measurement and data standards that connected-TV advertising depends on.

Bergman speaks on the economics of the connected-TV ecosystem, how advertisers buy and measure across streaming platforms, and the role of first-party data and licensing in a privacy-constrained landscape. His sessions appeal to media buyers, platform partners, and marketing teams trying to make sense of how television advertising is being rebuilt around addressable, data-driven inventory rather than traditional linear buys.