Adam Soffe
Vice President / Head of Sync, Creative | Universal Music Group
Most recently at SXSW London in 2026.
About
Adam Soffe is a London-based music industry executive specialising in creative sync and music-led storytelling. He is the VP / Head of Creative Sync at Universal Music, where he works across film, television, advertising, and gaming to connect artists and repertoire with visual media.
With a career spanning roles at Universal Music, Ministry of Sound, Bucks Music Group and Good Soldier Songs, Adam has built extensive experience in both recorded music and publishing. He has delivered sync campaigns and partnerships for a wide range of artists and projects, collaborating closely with directors, producers, and brands to shape the musical identity of content.
Known for his creative approach and strong industry relationships, Adam works across a diverse catalogue - from heritage acts to contemporary artists - helping bring music into culture through impactful placements and bespoke compositions.
1 talk, all in 2026
This is only what we could find published. Adam has almost certainly done more.
Sync 101: How to Get Your Music into Stuff
What events has Adam spoken at?
1 event · 2026
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