BJ Fogg

Stanford Behavior Design Lab Founder | Author of Tiny Habits

🇺🇸United States1 talk · 1 event

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BJ Fogg founded the Stanford Behavior Design Lab (formerly Persuasive Technology Lab). Social scientist and author whose research on behavior change has influenced how products and services are designed worldwide. His frameworks help people and organizations create lasting behavioral change.

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BJ Fogg at How To Academy 2019

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