Bridget Brennan went from strategic consultant to pioneering expert on female consumer behavior. As Founder & CEO of Female Factor and author of two acclaimed books, she has transformed how businesses understand and engage women consumers.

Her landmark works, 'Why She Buys' and 'Winning Her Business', provide critical insights into the world's most powerful consumer demographic. Brennan helps companies redesign their approach to understand, connect with, and win female customers through data-driven strategies and deep market understanding.