From the complex world of consumer psychology emerges Dr. Amna Khan, a leading researcher who decodes the hidden drivers behind customer decisions.

As an international speaker and published author, she bridges academic insight with practical business strategy. Dr.

Khan advises national and international media, key institutions, and major retail brands, translating complex behavioural economics into actionable understanding. Her work illuminates why consumers think and act as they do, offering organizations a critical lens into future market trends and human motivation.