About
Carl Willoughby is the Chief Creative Officer of TBWA Hunt Lascaris, one of Africa's most celebrated advertising agencies. Under his creative leadership, the agency has won numerous international awards and established itself as a powerhouse of African creativity on the global stage.
His work demonstrates how agencies outside traditional advertising centers can produce world-class creative that competes and wins at Cannes and other top festivals. He brings perspective on African creativity, building creative cultures, and how regional agencies can achieve global recognition.
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Carl Willoughby at Cannes Lions 2025
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