Chip Kidd is one of the most influential book cover designers in publishing history, having designed covers at Alfred A. Knopf for over 35 years.

His iconic designs include the Jurassic Park dinosaur skeleton that became one of the most recognized logos in film history. He has designed covers for authors from Michael Crichton to Haruki Murakami to David Sedaris.

His TED talk on designing books is a masterclass in visual thinking, and his own books on design have become essential reading. With 3 talks at Adobe MAX and other events, he speaks on visual storytelling, the art of book design, and why first impressions matter.