Complete gig history
All talks by Chip Kidd
3 talks·3 with video·3 years
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Despite the rise of e-books, physical books aren't going anywhere. Graphic designer Chip Kidd shares why their design is so lasting.
Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In this deeply felt (and deeply hilarious) talk, he shares the art and the philosophy behind his cover designs. (This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)