Deirdre Findlay

Deirdre Findlay is the Global Chief Commercial Officer at Sonos, where she leads go-to-market and customer experience functions for the audio brand, a role she took on in October 2023. Across nearly three decades she has run global commercial and marketing organizations for Google, Conde Nast, Stitch Fix and eBay, building a track record in brand management, consumer engagement and category expansion. Her path began in finance before she moved into marketing leadership, a background she credits for the commercial discipline she brings to brand decisions.

At the 2024 Forbes CMO Summit she made the case that marketing's real currency is organizational adaptability rather than data or digital expertise, and she pointed to Sonos entering the headphone market as an example of moving into an adjacent category without losing the brand. She warned that marketing myopia sets in when teams see only what is directly in front of them. On The Speed of Culture podcast she discussed her move from finance to marketing, connecting with global cultures, and product innovation at Sonos.

Findlay speaks on consumer behavior, brand-led growth, and how commercial and marketing organizations should be structured to expand into new categories. Her perspective is grounded in operating roles at consumer technology, retail and media companies, and she tends to frame brand questions as commercial ones.