Doug Rozen

Doug Rozen is the Chief Marketing Officer at Rokt, the ecommerce technology company, where he leads marketing for a business built around the moment a shopper hits the buy button. He joined Rokt in late 2023 after serving as CEO of Dentsu Media in the Americas, where he oversaw more than 4,350 people across the agency network and managed roughly 23 billion dollars in media billings. His career spans media, advertising technology and commerce, giving him a working view of how relevance, not just personalization, decides whether a transaction moment converts.

At the 2024 Forbes CMO Summit he argued that limitless digital shelves can hurt more than help, and that curating a smaller, well-targeted set of products creates a more relevant experience for shoppers. Rozen speaks frequently about commerce media, the economics of attention at the point of purchase, and how brands can open new revenue streams without diluting what they stand for. At Cannes Lions in 2024 he discussed the 2024 holiday season, the paradox of choice, and the difference between reaching the right person and reaching them with the right offer.

He brings a candid, operator-level read on where retail media and ecommerce monetization are heading, drawn from running both a global agency and a high-growth technology company.