Geoffrey West
Santa Fe Institute Physicist | Decoding Complexity in Science & Business
About
Geoffrey West is a distinguished physicist known for his groundbreaking research on the mathematical patterns underlying complex systems. As the former President of the prestigious Santa Fe Institute, West has applied insights from physics, biology, and network theory to illuminate the universal laws governing the growth and structure of cities, companies, and even organisms.
His TED talks and bestselling book 'Scale' have popularized a scientific understanding of how size and complexity shape the world around us. West's talks offer business and civic leaders a fresh framework for navigating the challenges of an increasingly interconnected world.
Talks1
The surprising math of cities and corporations
Physicist Geoffrey West has found that simple, mathematical laws govern the properties of cities -- that wealth, crime rate, walking speed and many other aspects of a city can be deduced from a single number: the city's population. In this mind-bending talk from TEDGlobal he shows how it works and how similar laws hold for organisms and corporations.
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