Heather Malenshek

Heather Malenshek is Senior Vice President and Chief Marketing Officer at Land O'Lakes, where she leads B2C and B2B brand and marketing strategy for the farmer-owned cooperative. She previously served as Chief Marketing Officer at Harley-Davidson, and her career has crossed airline, financial services, pharmaceutical, automotive, food and beverage, and pet-care categories, with earlier agency work at DDB and BBDO and brand-side roles at British Airways and Qantas.

Forbes named her one of the world's most influential CMOs in 2018 and 2019. At Land O'Lakes she has used marketing to push back on the urban-rural divide in public discourse and to tell a fuller story about the vitality of rural America and the people who feed the country.

She speaks on marketing across both consumer and business audiences from a single brand, on leading brand work inside a cooperative owned by its members, and on using a brand platform to reshape a cultural narrative rather than simply sell a product. Her sessions appeal to marketing leaders working across B2B and B2C and to teams interested in purpose-led brand building that is grounded in a real business.