It Worth
Thought Leader | Unlocking Human Potential Through Behavioral Design
About
It Worth is a renowned expert in behavioral science and human-centered design. As the former Head of Behavioral Science at Uber, Worth pioneered data-driven strategies to enhance the customer experience.
With a PhD in Psychology from Stanford, he has published influential books like 'Hooked' that bridge psychology and product innovation. Worth's captivating keynotes reveal how organizations can leverage behavioral insights to drive sustainable change and engagement.
Talks1
It Worth at SXSW 2024
What transformative insights does It Worth bring to SXSW 2024? This talk promises to explore cutting-edge perspectives, challenging conventional thinking and offering innovative approaches to contemporary challenges.
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