Has stood on these stages
About
Jamie Cleghorn is a Partner at Bain & Company in Chicago and Global Head of its Customer practice. He led Bain's global B2B Commercial Excellence group and helped build the B2B Elements of Value. His talks argue that business buying runs on emotion and risk: at Cannes Lions 2024 he argued that the fear of messing up outweighs the fear of missing out, and in 2026 he discussed synthetic personas in research.
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3 talks, 2019 to 2026
This is only what we could find published. Jamie has almost certainly done more.
Synthetic Personas: What's Possible When Your Buyer Is Always Available
Unlocking B2B Opportunities: Why FOMU Is Greater than FOMO
What B2B Buyers Really Care About
What events has Jamie spoken at?
2 events · 3 appearances · 2019 to 2026
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At a Glance
3
Talks
2
Events
7+
Years Speaking