Jason Fried

Jason Fried thinks deeply about collaboration, productivity and the nature of work. As co-founder of 37signals, he leads the team behind Basecamp and other web-based collaboration tools that help teams work together more effectively.

His work focuses on rethinking conventional approaches to getting things done in modern workplaces. Jason is co-author of "Rework," where he shares insights on building better working environments and challenging traditional business assumptions.

His perspective on productivity centers on understanding the real obstacles that prevent meaningful work from happening. Through his speaking engagements at events like TEDxMidwest and TNW Conference, he explores how companies can create conditions where people can actually focus and produce their best work, rather than simply appearing busy.