Jiabao Li is a behavioral scientist and TED speaker who specializes in designing interventions that improve human wellbeing. As the founder of the Design for Wellbeing Lab at a top Chinese university, she develops innovative products and services rooted in behavioral economics and psychology.

Jiabao's acclaimed TED talks have shown how small changes to choice architecture can lead to outsized impacts on financial health, physical activity, and more. Her keynotes offer science-backed strategies to help organizations and individuals make better decisions that lead to fulfillment and flourishing.