All talks by Jimmy Knowles

Confetti Meets KPIs - Balancing Bold Ideas with Business Impact

Meet the B-to-B Dream Team

From Cool to Critical: Turning Brand Experiences into Growth Engines

This session explores how brand experiences fuel growth and create lasting impact. Leaders from Canva, Square and C2 Montréal share how they craft activations that celebrate entrepreneurs and enterprises, scale communities across cultures, and blend creativity with measurable results. Discover how experiential moves from cool to critical, building connections and driving business outcomes.

Jimmy Knowles at C2 Montreal 2025