About
Jinsop Lee is an award-winning design strategist who reveals the science behind sensory pleasure. Through his viral TED talk, he has shared his '5 Senses of Pleasure' framework with over 2 million viewers.
Lee draws on his background in mechanical engineering and user experience design to help organizations create products and experiences that delight the senses. His keynotes blend storytelling, research insights, and practical design principles, empowering audiences to design for more engaging, emotionally resonant results.
Talks1
Design for all 5 senses
Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
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