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All talks by Jonah Berger
3 talks·1 with video·2 years
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Why do some ideas go viral while others disappear? In this exclusive VIP session, Jonah Berger — Wharton professor and bestselling author of Contagious and Invisible Influence — breaks down the science behind why people share, talk, and take action. Packed with real-world examples and practical insights, this session explores what truly makes things catch on — and how you can apply those same principles to your brand, product, or message. What you’ll learn: - The hidden psychological drivers behind sharing and word of mouth - How emotion and identity shape what people talk about - Why being remarkable beats being loud - Simple tools to craft messages people can’t help but pass along