Adam Alter

Adam Alter is an expert in how human psychology shapes consumer behavior and decision-making. The NYU Stern School of Business professor has authored multiple bestselling books, including 'Irresistible' on the science of tech addiction and 'Anatomy of a Breakthrough' on overcoming obstacles.

Alter's riveting TED talks, including one that ranks among the platform's top ten most-watched, bridge cutting-edge research with practical insights. As a three-time winner of the Stern Professor of the Year award, he offers audiences a compelling blend of academic rigor and real-world business relevance.