Adam Alter

Adam Alter

NYU Marketing Professor | Bestselling Author on Consumer Psychology

🇺🇸United States1 talk1 with video

About

Adam Alter is an expert in how human psychology shapes consumer behavior and decision-making. The NYU Stern School of Business professor has authored multiple bestselling books, including 'Irresistible' on the science of tech addiction and 'Anatomy of a Breakthrough' on overcoming obstacles.

Alter's riveting TED talks, including one that ranks among the platform's top ten most-watched, bridge cutting-edge research with practical insights. As a three-time winner of the Stern Professor of the Year award, he offers audiences a compelling blend of academic rigor and real-world business relevance.

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Talks1

1 with video
Featured Talk

Why our screens make us less happy

What are our screens and devices doing to us? Psychologist Adam Alter studies how much time screens steal from us and how they're getting away with it. He shares why all those hours you spend staring at your smartphone, tablet or computer might be making you miserable -- and what you can do about it.

TED 2017🇨🇦VancouverApr 2017
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Adam Alter