Karen Owen

Karen Owen brings nearly three decades of consumer packaged goods expertise to her role overseeing innovation, marketing and brand strategy for Kraft Heinz's European and Pacific Developed Markets. Her career in brand building began with a deep curiosity for consumer behavior, which has driven her through senior sales and marketing roles across Europe and Asia.

At Kraft Heinz, she leads strategy for the company's flagship Heinz brand - a connection that holds personal significance, as the global brand icon has roots in her hometown of Wigan, where her appreciation for it first began. Before joining Kraft Heinz, Karen served as Chief Marketing Officer at LIPTON Teas and Infusions, and held leadership positions at Diageo, Coty Beauty and P&G.

Throughout her career, she has built a track record of spearheading innovation and creativity to drive growth for global brands while building high-performing teams. Based in Amsterdam, Karen is a parent of two daughters and enjoys exploring new cultures and countries through food, though she maintains that when it comes to French fries, they must be paired with Heinz.