Katia Unlu
Chief Commercial Officer at Boll & Branch | Scaling premium consumer brands through omnichannel strategy
About
Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees the brand's commercial strategy across marketing, ecommerce, retail, wholesale, and customer experience. She drives growth and deepens customer relationships while ensuring a cohesive omnichannel approach as the company scales. Before joining Boll & Branch, Katia held senior commercial and marketing leadership roles at Birchbox, guiding teams through rapid growth, channel expansion, and brand evolution.
She began her career in planning at Macy's. com, where she built a foundation in omni-channel retail and consumer insights. Katia is known for building brands through data, creativity, and customer understanding.
She brings sharp commercial instincts and a collaborative leadership approach to her work. She focuses on building high-performing teams and shaping how modern consumers discover, experience, and remain loyal to premium brands.
What Katia Talks About
Building and scaling omnichannel retail strategies for premium consumer brands
Driving customer loyalty and retention in competitive ecommerce markets
Leading commercial growth through data-driven marketing and customer experience
Expanding distribution channels while maintaining brand integrity
Building high-performing commercial teams in fast-growth consumer companies
Talks2
Katia Unlu at Shoptalk
Katia Unlu at E-Tail Boston - The eCommerce Conference 2026
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