Katia Unlu

Katia Unlu

Chief Commercial Officer at Boll & Branch | Scaling premium consumer brands through omnichannel strategy

UnknownSpeaking since 20263 talks · 2 events

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About

Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees the brand's commercial strategy across marketing, ecommerce, retail, wholesale, and customer experience. She drives growth and deepens customer relationships while ensuring a cohesive omnichannel approach as the company scales. Before joining Boll & Branch, Katia held senior commercial and marketing leadership roles at Birchbox, guiding teams through rapid growth, channel expansion, and brand evolution.

She began her career in planning at Macy's. com, where she built a foundation in omni-channel retail and consumer insights. Katia is known for building brands through data, creativity, and customer understanding.

She brings sharp commercial instincts and a collaborative leadership approach to her work. She focuses on building high-performing teams and shaping how modern consumers discover, experience, and remain loyal to premium brands.

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What Katia Talks About

1

Building and scaling omnichannel retail strategies for premium consumer brands

2

Driving customer loyalty and retention in competitive ecommerce markets

3

Leading commercial growth through data-driven marketing and customer experience

4

Expanding distribution channels while maintaining brand integrity

5

Building high-performing commercial teams in fast-growth consumer companies

3 talks, all in 2026

This is only what we could find published. Katia has almost certainly done more.

What events has Katia spoken at?

2 events · 3 appearances · 2026

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At a Glance

3
Talks
2
Events

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