Kid Cudi
Musician & Creative Director | Music, Design & Innovation
About
Kid Cudi is a Grammy-winning musician who has pushed the boundaries of hip-hop and creative expression. As the founder of record label and creative collective WZRD, he has released era-defining albums that blend psychedelic rock, electronic, and R&B.
Cudi's music videos and live performances merge his passions for music, design, and emerging technology. In his keynotes, he shares how design thinking, immersive experiences, and collaboration across disciplines are transforming the creative process and the future of the music industry.
Talks1
Kid Cudi goes back to high school — and shares what he's learned
"Music was my Plan G," says Scott Mescudi, actor and the Grammy-winning rapper known as Kid Cudi. "It wasn't like I didn't try everything else. I tried everything else." Returning to his high school, he explains how he found success as an artist through a combination of hard work, determination and blocking out the haters. "There's no difference from me and you. I just really wanted this s***. And I wanted it bad."
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