Kyla Scanlon
Economic Commentator | Coined "Vibecession"
About
Kyla Scanlon is a Gen Z economic commentator and cultural translator who makes macroeconomics accessible to millions. She coined the term 'vibecession' to describe the disconnect between economic data and how people actually feel about the economy, fundamentally changing how mainstream media discusses financial anxiety. As the creator behind Bread, a financial education platform with over 1 million followers, Scanlon has become a trusted voice for young people navigating complex economic realities.
Her debut book, 'In This Economy? ' published by PublicAffairs in 2024, explores the intersection of personal finance, culture, and collective sentiment. Recognized as one of Barron's Top 100 Women in Finance in 2025, Scanlon brings a refreshingly honest and culturally grounded perspective to financial discourse.
Based in New York City, she continues to bridge the gap between Wall Street jargon and everyday economic concerns, proving that understanding the economy doesn't require a finance degree.
What Kyla Talks About
The vibecession concept and why sentiment matters in economics
Making macroeconomics culturally relevant for Gen Z audiences
Financial literacy and the role of social media education
The disconnect between economic indicators and lived experience
Building trusted financial communication for digital natives
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