Jamie Gutfreund
Founder of CreatorVision | Former CMO at Whalar, Wunderman, MGA | Built the Cassandra Report at CAA
Jamie Gutfreund is a Brand Strategy speaker who has appeared at 5 events including Cannes Lions and Milken Institute Global Conference, most recently in 2025.
About
Jamie Gutfreund helped launch Prodigy, one of the first internet-based networks, then worked at Microsoft on early digital advertising and contributed to Expedia's transition from Microsoft subsidiary to independent public company. At Creative Artists Agency she built the Cassandra Report, a research initiative tracking emerging trends and behaviors among young consumers that became an industry standard.
She has held CMO and CXO roles at Whalar, Wunderman, MGA Entertainment, and Hasbro, and co-authored The Creator Rosetta Stone with The Harris Poll. Forbes named her one of the 50 Most Entrepreneurial CMOs. She is now founder of CreatorVision, focused on creator-led growth strategy.
Jamie speaks at Cannes Lions, CES, SXSW, the Milken Institute Global Conference, and Google Think Retail on generational shifts, the creator economy, and how brands reach digital-native consumers.
What Jamie Talks About
Marketing strategies for Generation Z consumers and digital natives
Building the Cassandra Report: Research insights on youth culture and emerging trends
Entertainment and toy industry marketing: Lessons from Hasbro and MGA Entertainment
Entrepreneurial approaches to CMO leadership and brand innovation
Consumer behavior evolution in the digital entertainment landscape
Talks4
Realism and Idealism: Understanding Gen Z
The Creator Economy and Brand Growth
Storytelling for the Next Generation
Reaching Digital-Native Consumers
| Event | Year | Location | Talks |
|---|---|---|---|
| Cannes Lions | 2025 | 🇫🇷Cannes, France | 1 |
| Milken Institute Global Conference | 2024 | 🇺🇸Beverly Hills, United States | 1 |
| Adweek Brandweek | 2022 | 1 | |
| CES | 1 | ||
| Future of Storytelling | 1 |
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