Jamie Gutfreund

Jamie Gutfreund helped launch Prodigy, one of the first internet-based networks, then worked at Microsoft on early digital advertising and contributed to Expedia's transition from Microsoft subsidiary to independent public company. At Creative Artists Agency she built the Cassandra Report, a research initiative tracking emerging trends and behaviors among young consumers that became an industry standard.

She has held CMO and CXO roles at Whalar, Wunderman, MGA Entertainment, and Hasbro, and co-authored The Creator Rosetta Stone with The Harris Poll. Forbes named her one of the 50 Most Entrepreneurial CMOs. She is now founder of CreatorVision, focused on creator-led growth strategy.

Jamie speaks at Cannes Lions, CES, SXSW, the Milken Institute Global Conference, and Google Think Retail on generational shifts, the creator economy, and how brands reach digital-native consumers.