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All talks by Malcolm Gladwell
5 talks·2 with video·4 years
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In a world where attention splinters and trust must be earned moment by moment, Malcolm Gladwell and Questlove take the stage for a candid, fast-moving conversation on the art of storytelling across culture and media. Drawing from music, podcasts, writing and live performance, they unpack what makes stories resonate, why certain ideas spread and how creators hold onto audiences as narratives shift and grow. You’ll leave with practical insights you can action tomorrow: how to build cross-platform stories that begin with genuine connection and deepen trust over time, how to position a brand so it shows up in culture with authenticity and how to create a consistent narrative voice that audiences return to again and again.
As AI adoption accelerates and regulations tighten across Europe, digital sovereignty has shifted from policy concept to board level priority. In this live episode of Smart Talks with IBM, Malcolm Gladwell joins IBM’s Ana Paula Assis and AXA CIO Giovanni D’Aniello to unpack how organizations can balance innovation with control—building sovereign, secure, and AI-ready digital foundations. Together, they’ll explore how sovereignty is becoming a competitive advantage for enterprises navigating global dependencies, rising compliance demands, and the next era of trusted digital business.
It's a classic underdog tale: David, a young shepherd armed only with a sling, beats Goliath, the mighty warrior. The story has transcended its biblical origins to become a common shorthand for unlikely victory. But, asks Malcolm Gladwell, is that really what the David and Goliath story is about?
Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result.
"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.