Marc Mathieu

Marc Mathieu is Senior Vice President of Strategic Customer Transformation and Innovation at Salesforce, a role he stepped into after a marketing career spanning some of the world's largest consumer brands. He served as Chief Marketing Officer of Samsung Electronics America, Senior Vice President of global marketing at Unilever where he led the Crafting Brands for Life strategy and founded the Unilever Foundry to connect the company with technology startups, and earlier held a senior global brand role at Coca-Cola associated with its Open Happiness positioning. Across these posts he focused on the relationship between brands and the people they serve, arguing that marketing works best when it earns attention rather than interrupting it.

Mathieu speaks to marketing and brand audiences about the future of marketing, brand building at global scale, the role of purpose, and how large organizations partner with startups to stay ahead of technological change. He frames brand strategy around human truth and the shift from selling products to building meaning. His sessions draw on running marketing for category-defining companies across consumer goods, electronics, and enterprise software, giving practitioners a view from inside the largest marketing organizations.

Audiences include senior brand marketers and executives navigating digital transformation.