About
Martin Weigel spent 14 years at Wieden+Kennedy Amsterdam, rising to Chief Strategy Officer and shaping global work including Heineken's 'Open Your World', a Cannes Effectiveness Grand Prix winner. He went on to be Chief Strategy Officer at AMV BBDO before founding his own consultancy, emdub.
His blog 'Canalside View' is among the most-read in advertising strategy, and his deck 'How to (not) FAIL' has passed 280,000 views. His book 'Strategy is a Verb' argues that strategy is an act of imagination, not a document.
Martin speaks on brand strategy, creativity versus corporate control, and marketing effectiveness. Audiences leave with permission to think against the grain.
On the Contrary
The Case for Chaos
How to (not) FAIL
| Event | Year | Location |
|---|---|---|
| APG Strategy Conference | 2018 | London |
| Golden Drum | 2012 | Portoroz |
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