Nadjia Yousif

TED Speaker | Behavioral Insights for Improved Decision-Making

🇺🇸United States1 talk · 1 event1 with video

About

Nadjia Yousif is a behavioral scientist whose research explores how people make decisions. As a frequent TED speaker, she shares science-backed strategies for improving individual and organizational outcomes.

Yousif is a Research Scientist at Duke University's Common Cents Lab, where she designs interventions to help people save money and build financial resilience. Her talks translate cutting-edge psychology into practical tools, giving audiences new frameworks for making better choices in their personal and professional lives.

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